We designed a fully explorable 3d playground mapped 1:1 with target stores across the country. Kids would walk through the store and see a completely different world through the tablet.
They yelled and had lots of fun.
It was a unique challenge, as we had to design a perfectly scaled 3D world to several different target store layouts, as well as scan those stores to ensure our positional tracking would be smooth and accurate. I jumped at the chance to play with cutting edge spatial scanning technology… and it was super cool.