An AR music video featuring Childish Gambino
We were to help realize a vision where Gambino’s Algorythm would be made interactive, as an experience that could be shared with friends.
“Markerless, cross-platform, peer-to-peer multiplayer… in a shared AR worldspace.”
I was brought in early on the project for rapid prototyping. We wanted to get a head start on finding the path of least resistance in achieving all of our engineering requirements while making it feel like magic for the end users. Once we ramped up into production, I built in the multiplayer architecure (informed by our early prototyping), as well as the UI – working in tandem with the primary engineering team in Amsterdam.